Within that massive amount of information—social media posts, texts, internet searches, emails, online shopping—are meaningful insights into the market trends and customer behaviors that drive global business.
Centenary University’s Department of Business recently launched a new data analytics program that trains students to mine and analyze raw data to optimize business performance. Choose from a concentration in data analytics, or go on to earn a minor in this field—one of the fastest growing in the United States. A certificate for working professionals is also available.
Today, there’s a shortage of professionals who can synthesize massive amounts of data to identify emerging marketing trends and best business practices. In fact, demand for data scientists and data engineers is expected to grow 39% by 2020, according to Forbes. Smart companies understand that data-based decisions drive profitability and productivity. The Harvard Business Review found that these firms were 5 percent more productive and 6 percent more profitable than competitors.
Business leaders must stay ahead of the curve with a global approach that harnesses the power of big data, as well as skills like creative problem-solving, ethical decision-making, and strong communications—all incorporated into Centenary’s business curriculum. You’ll graduate with a resume that is also enriched with professional opportunities like internships, as well as activities such as Enactus, our competitive business team recently named the top team in New Jersey at a national competition.